Hosting ADDA, an intimate supper club where 6–10 strangers share family-style meals inspired by South Asian home cooking, using conversation prompts, photography, and food writing to document lived experiences.

Curating Golpo Print, the platform’s publishing and archival arm, produces zines, recipe cards,  and visual narratives that preserve oral histories and culinary traditions.

Leading Golpo Community, a social impact stream co-creating recipes and hosting events with migrant and marginalised women, often linked to fundraising or volunteer initiatives.

Designing inclusive guest experiences with careful pre-event filtering to ensure safe, respectful spaces for sharing personal narratives.

Building collaborations with home chefs, cultural spaces, and event partners for pop-ups, catering, and experimental menus that blend cuisine, culture, and conversation.

Managing the platform’s brand identity, social media channels, and public-facing communications to engage a multilingual, international audience.

Driving revenue through ticketed events, merchandise, grants, cultural sponsorships, and private dining commissions — ensuring Golpo remains both a sustainable practice and a community-driven movement.

Led a full-scale UX overhaul of the NewStore Omnichannel platform, increasing usability and conversion rates.

Collaborated with cross-functional teams in qualitative research for clients like LEGO, Clarks, Fossil, and R.M. Williams, generating actionable insights that boosted customer satisfaction scores by 15%.

Focused on revamping the Web Design System, reducing design inconsistencies by 50% and ensuring WCAG compliance.

Achieved a 24% increase in Customer Satisfaction Score (CSAT), raising it from 36% (Q2) to 44.7% (Q3) through UX-driven enhancements

Led product discovery and MVP design for Searchmetrics Suite, applying Agile methodologies, reducing user onboarding time by 15%.

We redesigned SM Suite dashboards and tools in collaboration with cross-functional teams, project managers, and front-end developers, enhancing usability and data visualization, resulting in a 30% increase in engagement and a 20% reduction in task completion time.

Conducted 50+ user and stakeholder interviews along with project managers refining product strategy and increasing feature adoption by 17%.

Championed UX chapter initiatives, introducing design tools and workshops, improving UX process efficiency by 25%.

Designed an interactive digital platform encouraging users to explore ethical questions around physical cybersecurity, developed as part of a research-led design project.

Collaborated with the Dutch digital rights agency Bits of Freedom, contributing to their blog to extend platform visibility and promote digital rights awareness.

Co-author for published articles: Een filter zonder algoritmes (A filter without algorithms) and Gezichtsmaskers als canvas voor verzet (Face masks as a canvas for resistance)

Co-presenter at webinar hosted by the Nederlandse Vereniging voor AI- en Robotrecht (NVAIR), highlighting UX and ethics in emerging tech.

As the first Game UX Designer for Playsimple,I optimised key app features for WordJam & WordTrip (10M+ downloads), improving player engagement and retention through UX optimisation.

Conducted heuristic audits, player personas, and competitor research, driving a 14% feature engagement increase, surpassing the 7% target.

Optimized game UX for WordWars & Solitaire, increasing daily active users by 35% and driving 20% more in-game purchases through strategic design improvements.

Game Art, Illustrations, Game UI

Designed the native app for the Cuemath Diagnostic Test, used by 200K+ students in 80+ countries, improving assessment accuracy by 25%.

Developed interactive student report cards for Cuemath LEAP (native & web app), increasing student and parent engagement by 30%.